POM Harks Back to Myth to Enchant Viewers

Three eye-catching POM commercials have become frequent visitors of advertisement slots between your favorite programs. Each depicts a mythical person (a Persian warrior, Eve, and Aphrodite) and their special interaction with the pomegranate. Each appeals to a different desire of the consumer. Eve suggests sin, lust, and sexuality. A python--presumably Satan--slithers up her naked, body, stretched out on a patch of grass, and settles it's slithering face upon her very vulnerable neck. Aphrodite appeals to the desire for beauty as well as repeating the theme of sexuality as she rises, scant clothing clinging to her dripping form with the narrator explaining use of the pomegranate as an aphrodisiac. Finally the Persian warrior (above) promotes the modern ideal for male physique as well as fantastical costuming. Slowly making his way through the desert in a feat of masculinity he produces his bottle of POM--the only item in color in any of the commercials. The narrator explains that his intention in drinking POM is for "invincibility and bodies as solid as bronze". Well, that's perfectly straight forward. Each commercial then explains that not only was the juice "powerful then"--suggesting that it is an ancient (read: wise) remedy--but it's POM wonderful and "backed by science" now. Thus POM juice will bring you beauty, sex, invincibility, a body of steal, and--lucky you--is an ancient cure backed my modern science. Drink up!