The stumbled upon a book called The End of Overeating, and was immediately attracted. I'll qualify the follow statements by acknowledging that I have never read the book (published semi-recently in 2009), and by extension, have limited hands on experience with the content. Nonetheless, as I perused various food blogs I picked up on a - for lack of a better word- "buzz." The posts buzzed from one website to another, posting and reposting, as only the internet can do best.
As far as I can surmise, this book is broken up into four overarching sections: (1) the neurological and psychological ramifications of eating tremendous amounts of fats, sugars, and salt (2) the exploitation of these phenomena by the Food Industry (3) the nature of conditioned overeating (4) how to move forward.
As this book joins the growing cache of food industry muckraking, I poked around some pages exploring the various nuances that might render this book different from all others. And I would argue it is. This book delves deeper into the -arguably- the crux of many food related issues. We are a culture of tremendous overeating; but as the book would suggest, our overeating is far from accidental, rather resulting from highly methodical and well-planned maneuvering on the part of various corporate powers. None of these ideas are mind-blowing revelations, in fact, it actually fits nicely into my cynical liberal orientation, yet to have the evidence laid out so bluntly is, at the very least, disheartening.
The entire book is accessible on google books HERE
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