Monday, March 21, 2011

Korean and Mexican Food, Twitter and Food Truck!

Do you know about the Kogi Taco Truck in Los Angeles? Did you ever use twitter to follow a popular food truck? In LA, a former high - end chef runs two food trucks selling a combination of Korean and Mexican food. Kim chi quesadilla, kogi tacos and other Korean - Mexican mixed food take the community by storm. The Kogi Taco Truck does not have one set location so it relies on Twitter to specify that night's location. This food truck has more than 16, 000 Twitter followers and the customers would simply wait in their cars or in long lines for these delicious and creative street food.

I think this food phenomenal is very interesting as food trucks/street food are resurfacing. This food truck tells a story of social media, polyculturalism, and social entrepreneurship. This story represents the funk of today's society - using Twitter to have the flexibility of locations, mixing Mexican and Korean food together and recognizing it as "LA food" not culturally distinct food and being able to start up a business with little capital via food truck.



You can watch ABC news coverage on this popular Kogi Taco Truck: http://abcnews.go.com/Video/playerIndex?id=7387022.

1 comment:

  1. Only in L.A. would a food truck have 16,000 Twitter followers. That's amazing.

    ReplyDelete