I think this food phenomenal is very interesting as food trucks/street food are resurfacing. This food truck tells a story of social media, polyculturalism, and social entrepreneurship. This story represents the funk of today's society - using Twitter to have the flexibility of locations, mixing Mexican and Korean food together and recognizing it as "LA food" not culturally distinct food and being able to start up a business with little capital via food truck.
You can watch ABC news coverage on this popular Kogi Taco Truck: http://abcnews.go.com/Video/playerIndex?id=7387022.
Only in L.A. would a food truck have 16,000 Twitter followers. That's amazing.
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